Complete and Continue
Welcome from Rob Ashton: watch this first
Week 1: A formula for writing any email (even a tricky one)
Video: The SCRAP formula
SCRAP in an email
Video: exercise review
Week 2: How to catch any error (before you press Send)
Video: Foolproof proofreading
Exercise part 1
Exercise part 2
BONUS: The Write Stuff book
Week 3: How much does grammar matter?
Video: How much does grammar matter?
Week 4: Grabbing attention – a sure-fire technique for introductions
Video: This is Jacob
Week 5: Get your emails opened
Video: The best subject line to get your email opened
Video: The psychology of subject lines
Exercise 1 revisited
Week 6: How to supercharge any sentence
Video: Sentence supercharging
Week 7: In defence of jargon
Video: The case for jargon
Week 8: Get the best from lists and bullets
Video: Don't make these common list errors
Week 9: Are you a good KISSer?
Video: Einstein was a good KISSer
Week 10: How to unlock the information in your brain
Video and exercise part 1: When your mind goes blank
Video and exercise part 2: Another way in
Video: exercise review
Week 11: Manage email before it manages you
Video: Email is not the boss of you
Week 12: Are these words dragging your writing down?
Video: Keep your doing words doing
Week 13: Email quality control
Video: Quality assurance for your emails
Week 14: How to build a persuasive argument
Video: The four-step formula of a winning argument
Week 15: Using mind maps to research and plan
Video: A better way to plan
Week 16: Using mind maps, part 2 – finding the structure
Video: Classifying your information
Video: Plotting your path
Week 17: How to punctuate bullet lists
Video: Punctuating bullets – a matter of style
Week 18: Apostrophes – master the fundamentals
Video: Putting the apostrophe in its place(s)
Week 19: That or which?
Using 'that' and 'which' – to define
Using 'which' – to inform
Punctuation can change the meaning
Week 20: Is email best this time?
Video: When it's wrong to email
Video: exercise review and summary
Week 21: The questions you should ask yourself every time you write
Video: A business mantra
Week 22: Are your sentences back to front?
Video: Sentences for the non-psychic
What's a main clause?
Week 23: Myth-hunting: is it OK to use singular 'they'?
The suspect rule: you can't use 'they' to mean one person
The case against continues
Week 24: No offence – the do's and don'ts of email etiquette
Video: What are the rules of email etiquette (and why does it matter)?
Video: The number one rule
Week 25: Ellipses: proceed with caution ...
The do’s and don’ts of the dot-dot-dot
In conclusion …
Week 26: Don't let these confusing words kill your credibility
The confusing culprits
Quiz: Can you pick the right word?
Week 27: Sentences that don't throw your reader off-track
Video: Rein in the run-on
Week 28: The top 5 rules of international emailing
Writers without borders
Rule 1: Use simple, concrete language
Rule 2: Avoid abbreviations and acronyms
Rule 3: Take care with colloquial expressions and popular culture
Rule 4: Explain local business terms
Rule 5: Don’t talk about the weather!
Week 29: How to use 'however'
Video: Are you using 'however' right?
Summary: Using 'however' (but remembering your options)
Week 30: Show, don't tell: 5 words on trial
Are you overusing or abusing these five words?
The ones that don't live up to their promises
The ones that could offend or irritate
The one that people love to hate
Week 31: Dash or hyphen – what's the difference?
Video: Dash it! Or should that be hyphen?
Week 32: How to tackle tricky emails
The difficulties of writing difficult emails
The structure that guides your reader
Chasing up or asking for a reference
Turning down a job or making a complaint
Week 33: The secrets of effective subheadings
Video: Guide the way with subheading signposts
Week 34: Unlock your documents with this journalist's formula
What can journalists teach us about structure?
WHAT in the news
Applying WHAT at work
The four-letter 'magic formula' for business writing
Week 35: The benefits of getting active
An introduction to getting active
So, what do we mean by 'active' and 'passive' anyway?
Passives in the wild
Week 36: Does it ever pay to be passive?
Is the passive sometimes preferable?
The questions to ask yourself
Week 37: Why you need to be direct
Video: What Uncle Sam can tell you about writing
We, the people
Week 38: Structure your bid's executive summary for success
The journey you need to take your reader on
The position: your prospect's situation
The problem: why things must change
The proposal: your solution
Reassurance: why they should choose you
Week 39: Exactly what gives your writing impact
Video: Show your reader what’s behind the curtains
Week 40: Build your message brick by brick
Why is it important to plan your paragraphs?
What constitutes a paragraph?
How long is a paragraph (or a piece of string)?
Building bridges: transitions and connections
A final word
Week 41: When bullets can backfire – and three better alternatives
1. As a substitute for argument
2. To make comparisons and associations
3. To outline possibilities
The longer, shorter alternative
Week 42: Four ways to go out with a bang
Why you need to go out with a bang
End well: techniques 1 and 2
End well: techniques 3 and 4
Week 43: How to make an impact with numbers
Join the dots with your numbers
1. Frame your statistics to show their significance
2. Watch out for unfamiliar units of measurement
3. Work smart with tables and charts
Make the most of your figures
Week 44: Three more attention-grabbing intros to hook your reader
Don't read that – read this!
Three effective ways to begin
Week 45: The simple design tricks for readable (and read) documents
Video: Designing for impact
Week 46: The best format for reports
Video: What is the best format for reports?
Week 47: 3 more grammar myths debunked
Join the myth hunt
1 You can't start a sentence with 'and' or 'but'
2 You shouldn't split infinitives
3 You can't end a sentence with a preposition
Week 48: Get the tone right
Striking the right tone
Too formal or pompous
Avoid indirect and impersonal
To sum up
Week 49: A new way to research, part 1 – starting and collecting
Video: Master the research cycle, part 1
Week 50: A new way to research, part 2 – synthesising
Video: Master the research cycle, part 2
Week 51: Word hacks: transform your tables
Video: A step-by-step guide to professional-looking tables
Week 52: 11 ways to beat procrastination and get started
Starting writing is hard
Get your thinking clear
Try something new
Downloads from the lessons
Video: This is Jacob
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